Ikon Pass
Ikon Pass offers access to a network of premier ski destinations, allowing skiers and riders to explore top resorts with one pass. As a Mobile & Email Designer, I maintained the Ikon Pass app, marketing emails, and an annual direct mail campaign.
Email Design
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Email Design *
Marketing Email Layouts
As part of the loyalty team, I created emails focused on pass usage, encouraging pass holders to visit and maximize their benefits. I collaborated across teams within Alterra Mountain Company to secure third-party and destination approvals.
Marketing Email Layouts
Buy Now, Ride Now
The Buy Now, Ride Now campaign promotes spring skiing by driving resort visitation. I integrated an Ikon Pass banner across three brands to highlight the spring skiing experience
Marketing Email Layouts | Branding
Friends and Family Benefit
The Friends & Family campaign encourages pass holders to share their benefits, giving their crew access to discounted lift tickets and inspiring non-pass holders to buy. I designed creative to highlight how easy it is for pass holders to share their benefits.
While I primarily work on the loyalty team, I support the acquisition team during pass sales by assisting with creative. My main focus is designing GIFs for emails to enhance engagement and drive conversions.
GIF’s Creative for Pass Sales
Marketing Email Layouts
Email Footer UI/UX
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Email Footer UI/UX *
Redesigned Email Footer with Updated UI
Karl's consistently conducted weekly promotional campaigns, and I contributed by creating layout mock-ups in Figma for both desktop and mobile platforms. Additionally, I actively participated in implementing these designs on the website.
Email Footer Layout
Ikon Pass Footer
Figma Dream State Designs
I led the redesign of the loyalty and acquisition email footer for Ikon Pass, focusing on reorganizing the layout, adding quick links, incorporating an alerts option, and creating a flexible Terms and Conditions section.
Print Designs
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Print Designs *
Direct Mail
Karl's consistently conducted weekly promotional campaigns, and I contributed by creating layout mock-ups in Figma for both desktop and mobile platforms. Additionally, I actively participated in implementing these designs on the website.
Branding
Direct Mail
I collaborated with a teammate to develop this direct mail piece, designed with dynamic, location-specific content on the back. The messaging and offers were tailored based on the Designated Market Area (DMA) of each mail recipient, allowing for a more personalized and relevant customer experience.
Copy Writing
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Copy Writing *
App Message
I dedicated part of my time to copywriting for app messages, including push notifications, in-app home screen messages, and SMS campaigns. These projects focused on short-form, impactful copy designed to quickly engage users, drive action, and maintain brand voice within character and space limitations.
Mobile
App & SMS Messages
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